William Taylor had 45 years of experience in jewelry design, so that William Taylor (William. Taylor) as a senior designers in I &A, William is not an ordinary person. His decline of the blue blood makes his design style to a large extent different from other young designers. In William's works, which always reflect the faint melancholy of gentleman, and more mature and stable. His works embodied the people who have became the social elites. Those elites who are no longer lost their taste and temperate. William would do this and create the charm image of gentleman with the growth age. In 2007, William designed the customize jewelry, “the gentleman of Golden ages.” Let us understand his idea” the older the younger, design changes age"